Should You Stop Working with Your SEO Firm?
The inner workings of search engine algorithms are a closely guarded secret. Search engine optimization successes and failures can be deduced by looking at the strategies employed by top-ranking websites. The appearance of the keywords can be timely or delayed. Because of the protracted nature of an SEO campaign’s return on investment, gauging its success is relatively easy. However, finding the right SEO business might take time due to the proliferation of SEO firms and the haziness of their operations. What is the perfect way to find the enterprise seo company?
Indeed, SEO isn’t a science, but it can be approached scientifically. Results are quicker than pay-per-click advertising but should become apparent after three months of a program. Okay, give or take a couple of months for the capriciousness of Search Engines to change their algorithms just as your site is about to explode in popularity.
A lack of specificity plagues SEO. We can only speculate as to what will and will not be effective. The bulk of the effort may be attributed to five main factors.
- Highly efficient programming.
- Superior Meta-Tagging
- Tags for headings and images
- URLs with relevant keywords
- Sites that link back to yours
By the end of the fourth month, your SERPs should be around position 10–12 for moderately competitive keywords if your SEO company is competent enough to merge all these. The time and effort required to move up in search engine results page rankings for competitive keywords grow linearly with each additional position.
There are two techniques to verify the functionality of your business website.
Put your company’s name into Google Alert. Once you’ve set up an alert, Google will notify you through email whenever your name appears in a new publication, whether it’s a blog that’s picked up your post or the company’s press release. Of course, the more notifications you receive, the harder your SEO team is working.
Make use of a monitoring service. Google Analytics is open-source and free. Get your SEO firm to set up tracking in Analytics and provide you with the login details so you can check regularly.
Unfortunately, search engine optimization takes time. So when is it reasonable to suspect that an SEO firm is trying to scam you? You should fire your SEO firm when you reach the six-month mark of your program and encounter any of the following problems.
One possible scenario is that search traffic has stayed the same six months into the campaign.
Second Case: Site visitors are up, but you must see sales.
Thirdly, imagine you are still on page 1 of the results for your preferred keyword.
Scenario 4: The company’s report indicates a significant uptick in links but almost no improvement in rankings.
Fifth scenario: your keywords have remained unchanged.
Scenario 1: Search traffic has stayed the same six months into the campaign. It’s possible that they need to do something more or that they’re aiming for the wrong terms. While highly competitive keywords may result in a higher monthly average of visitors, they can take anywhere from a year to two years to optimize for. Expert SEO firms use a combination of keywords with varying degrees of competitiveness to increase your return on investment. Your SEO company should have taken this tack, so terminate them if they didn’t.
Method: Have Google Analytics (a free tool) installed on your site and check it often.
Scenario 2: You’ve Seen an Uptick in Traffic, but No Conversions. Perhaps it’s an honest mistake that can be fixed, or the corporation has posted the site in questionable locations purely to inflate the site’s visitor count. You wouldn’t believe how often I see this practiced by incompetent businesses trying to boost their SEO rankings. The client, who doesn’t know any better, falls for it.
Where to Look and How to Verify Information Gathered from the Site’s Visitors. Navigate to “traffic sources” by clicking the link. Verify both referred and organic (search engine) and direct traffic. Verify the nature of the sites being referred to and the keywords being used. Even if these are fine, your website needs real promotion beyond search engine optimization.
Scenario 3: You must reach page two for your intended keyword. This could be due to two factors: (1) the chosen keywords are too competitive, or (2) your organization needs to cover all bases in terms of SEO. We’ve here a complex problem. If your keyword rankings have improved steadily over the past few months, perhaps all they need is a little more nudge. Otherwise, it would help if you looked into what the firm is up to.
Where to Look and How to Verify: Use the search box to find what you want. The address is on the first page. After six months of campaigning, you should see at least some of your keywords on page 2 if they need to be added. It must materialize. If it’s not there, you should contact the SEO firm and ask why.
Scenario 4: The company’s report indicates a significant uptick in links but almost no improvement in rankings. The corporation may want to emphasize that it has expanded its ties gradually, or it may genuinely have. This is not legitimate SEO and should be reported as such. These links will hurt your site in the long run. Stay far away from that business.
Where to Look and How to Verify Every once in a while, check the number of backlinks to your site by typing the following into the Google toolbar: links.www.domainname.com Examine the importance of the connected site to your own. Then, drop the company if it turns out the links lead to spam.
Scenario 5: your keywords have remained unchanged. Let’s say you found yourself on keyword page 3 or 2 and contacted a business hoping to be moved up to page 1. Yet you remain immobile. Perhaps the corporation is trying to take advantage of you.
OR Nothing else comes to mind. Get rid of the whole company. There has been no improvement.
This article doesn’t account for all potential cases. It’s tough to tell if the firm is doing enough to promote you to the first page of Google. Maintaining regular communication with the business is recommended. Get a monthly analysis comparing data points to see how your rankings, traffic, and inbound links are improving. Get the company’s monthly action plan. Keep tabs on the strategy. Your efforts will shortly bear fruit.
Read also: Precisely how Bouncy Is the Copywriting on your own Web Site?