On this page, I would like to show you how one can use your band mailing list to generate sales and be a good revenue stream, without being a total troll along with pissing everyone off.
It is rather simple and it’s all about the moment and learning the three varieties of emails that let you force your music intended for maximum effect. We are going to use an Autoresponder for this in case you don’t know what that is you are able to my blog post at the end of this informative article which explains everything.
And so anyway once you have your E-mail marketing set up it can be hard to understand what to actually write to your followers, and I’m going to suggest that you choose your focus to create a relationship with them whilst letting them know that your songs are available to buy if they need it. (The golden rule would be to never be pushy. )
The three most common fan email messages you will be sending are the following…
Email 1 – Tough Sell
The hard sell appears aggressive but it basically signifies that the whole goal of the electronic mail is to inform your supporters that your music is available and then ask them to follow a link to the idea.
You don’t have to be cheesy regarding this. You just need to let them be aware that you have been working really hard on your own record and if they are similar to what you are doing they might also love to get their hands on the latest work. That way you are doing these people a favour by permitting them to know about something cool, instead of9124 trying to line your own pouches every time you speak to them.
I like to recommend that you send a hard will sell email first so that the brand-new fans know that you are focused on what you are doing, and then will include a cliffhanger that leaves these people excited about your next email.
Keep the tone nice and light, try out something like this to finish your first communication…
“So now you know where you could spend all your hard-earned money on this music
The most successful Tv programs like LOST, for instance, understand that leaving a cliffhanger is much like crack for the fans and it also works great for emails also. If you don’t feel comfortable with introducing your current sales page in the first email feel free to wait a little while. Now I’m just letting you know what works for me.
Email 2 – The particular Soft Sell
This is a communication that combines some articles (like news about a fresh song or an upcoming show) and then transitions into permitting them to know that they can also obtain something that may be related. This can be cool because it means that anyone does so many hard easily sell emails. You are just giving the “buy now” web page link if they are in the mood.
Somehow something like this…
“Hey Bob
I would like to let you know we have been stressed working on the new album throughout the last few weeks and I can now supply you with an exclusive listen to our completely new single and a video of folks playing it live within the Roxy last week.
[Link here]
We are only giving this specific to the hardcore fans around the mailing list so please don’t complete this around for now… is actually just for you
If you are one of many people who have been emailing inquiring how to actually download the particular album we have made 15 “Early Bird” copies obtainable here:
[Link to get page]
(I’m sorry when they are all gone when you arrive. )
All proceeds from the recordings go back to the group in the hope we can deliver more and more value to the enthusiasts.
I’d love to hear the things you think of our new items…
YOUR NAME”
This is not a big sales pitch and you will get little or no complaint from people in relation to just providing the link.
Email address 3 – Content (Be Santa Clause! )
You possibly can email is the one that you might send most to your lovers and simply contains a link to one thing really cool you have done that can make them think “I fu@%ing love these guys! ”
Quite simply in your content emails, you intend to try and be like Santa Offer and make your fans enthusiastic to hear from you every time. No person is ever upset to know from Santa because he or she gives us great toys and games for free.
So get joyous and practice your ho ho ho…
Pretty soon enthusiasts will start leaving milk and also cookies in your PayPal consideration
The Email Sequence
I would suggest that you simply test the following timings to your emails. Remember that each email list is different and you will need to check which sequence of e-mails works best for your people.
Morning 1 – Hard easily sell
Day 2 – Delicate sell
Day 3 instructions Content
Day 4 instructions Content
Day 5 instructions Soft sell
Day a few – Content
Day 6 – Content
Day main – Hard sell
Morning 9 – Soft easily sell
Day 10 – Information
Day 11 – Information
Day 12 – Information
Day 13 – Information
Day 14 – Information
You might also want to skip a couple of days if you think it will piss off your current fans to hear from you at all times. But to be honest it will simply annoy people if you send out them crap because no person would turn down cool free of charge stuff in the mail every single day.
You will notice that toward the final of the sequence I include a lot of content emails that is certainly because there might be the strange person who is offended simply by you trying to sell anything at all and stay considering leaving your checklist. This period of great articles will keep most people happy.
Anyway, I think that it’s a total hoke that musicians have to truly feel shameful about trying to sell all their stuff. I don’t know another profession in the world where you are required to just do it for the like of it for your whole life and do not try to make it your job.
Try to get your bank manager to operate for free… GOOD LUCK!
So your activity point for today which week is to write fourteen follow up emails to your followers that will go out over an amount of a couple of weeks building a relationship as well as selling your music in a cool way automatically.
In case you make great stuff a person deserves to get paid, avoid underselling yourself.
Digital Telepathy?
Once you have completed your first fourteen-day email cycle you wish to track which emails are generally most effective then write yet another 14 day follow up along with using what you have learned.
And this I call “Digital Telepathy” because the more you see what their fans respond to, the more you may give it to them in a frequent and never-ending feedback hook.
Pretty cool!
Some people publish years of emails to go out to their fans and this can over double your initial cash flow over time. That should be your supreme aim too, but only start small.
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